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What to Do About Data with Identity Praxis’s Michael Becker

Brett Deister February 26, 2020 1

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In This Episode…

In this episode of PR 360, we are joined by Michael Becker. Michael is the Founder of Identity Praxis. We discuss how to properly use data and the coming ethical struggles on how to use data when collected. Also, the effect GDPR is having, how data helps PR Pros create the best content, how much data will be transferred to companies in the future. If you’ve ever been curious about data, this is the right episode for you!

Time Stamps

●      [01:05] Q1: Are you a coffee or tea drinker?           

●      [01:10] Q2: What is your favorite (coffee or tea)?   

●      [01:22] Q3: Can you tell us a little about data science?                    

●      [02:26] Q4: How do PR Pro make those actionable insights and use data the best of their abilities?           

●      [03:40] Q5: Are there any tips of tricks to understanding data and getting great insights from it?

●      [05:00] Q6: Could the data help a PR Pros steer them in creating great content?

●      [06:55] Q7: What do you think the future of data science looks like in the next 5 years?

●      [09:31] Q8: What tools do PR Pros need to decipher the data?

●      [11:22] Q9: What companies are using the data well?

●      [12:24] Q10: How can PR Pros be ethical about data collection?

●      [14:51] Q11: Do you think General Data Protection Regulations (GDPR) help PR Pros guide them to use data wisely?

●      [17:05] Q12: Do you think the big tech companies Google or Amazon have collected too much data?

●      [20:55] Q13: Do you think the speed of data collection speed up with 5G?

●      [21:37] Q14: Do for people interested in the data science field?

●      [23:00] Q15: Final Thoughts

●      [29:40] Word of the Day

People and Companies, We Mentioned in the Show

●      Learn more about Identity Praxis

●      Michael Becker was our guest today.

Episode Length: 30:02

Thanks so much for tuning in. Join us again next week for another episode!

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Brett Deister

PR/Marketing Pro, writer, live stream gamer, the host of Digital Coffee Podcast.

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