Hootsuite is a popular social media scheduling tool. It recently got into ads with its purchase of AdEspresso recently and now its buying another company. It’s an interesting time for the company. It also looks like Hootsuite and Buffer are going in different direction. Buffer is shaping to be more of a content management tool and Hootsuite is more about the ads and analytics side of the business. The industry is maturing and we will see more and more companies buying other ones. This is the nature of business.
Find out more down below.