Facebook still going strong, GMB updates, Instagram’s new feature and Snapchat gets interesting

Facebook

Controversies are always going to happen. The problem is, most advertisers/marketers do not care if it doesn’t affect the bottom line. They say how terrible it is just to get leverage on a company.

Topics Discussed:

  • Facebook Showdown Custom Audience in Ads
  • Advertisers are not going to leave Facebook
  • Why this is an ethical problem
  • Google My Business Now Has Offers
  • GMB has a business description
  • Adwords Releases New Keyword Planner Tool
  • Instagram Opens up Shopping Tags for more businesses
  • Interesting Research on Instagram hashtags and more
  • SnapChat adds more features to Snap Map

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Why It’s Important To Be Clear About Your Policies

marketing

Marketing can be difficult. Writing policies for a group of forums can be tedious and unclear. I found following the law is the best way to write policies. Why is it so hard to many to understand this? I talk on this on the new episode of Morning Marketing.

Topics Discussed:

  • Facebook Updates
  • YouTube New Rules for Content Creators
  • Twitch Updates Policy
  • Why Your Policy Needs To Be Clear

Facebook mid-roll ads, Instagram adds more pictures, Hootsuite buying

Hootsuite

Today’s Episode

Hootsuite is a popular social media scheduling tool. It recently got into ads with its purchase of AdEspresso recently and now its buying another company. It’s an interesting time for the company. It also looks like Hootsuite and Buffer are going in different direction. Buffer is shaping to be more of a content management tool and Hootsuite is more about the ads and analytics side of the business. The industry is maturing and we will see more and more companies buying other ones. This is the nature of business.

Find out more down below.

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Starbucks virtue marketing and why your customers are not monoliths

Starbucks Virtue

Today’s Episode

Starbucks virtue marketing. It’s similar to virtue signaling. Too close from what I’ve seen. This is a way for a company to capitalize on a political controversy for monetary gain. They have done it before and will do it again. The problem with this is the company equates that every customer is a monolith. That is not true. No one agrees with you 100 percent. I do not care how close you are with your friend, there will be disagreements. Starbucks is painting itself into a corner, if they are not careful, their sales could drop.

The reason is my generation. My generation is the best virtue signaling group I have ever seen. It needs to stop. You are not making a change and you are forcing businesses into stupid decisions. Culture is a pendulum. One moment, one idea is popular, then years later, it switches. This is usually because of the next generation coming of age. I hope Starbucks weighs its risks, because this is a bitter fight in American culture, be sure you know what this means.

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Google+ and LinkedIn update and why business should say about politics

LinkedIn update

Today’s Episode

It happened, LinkedIn update is a great step forward in 2017. They unveiled their new web design and it looks great. They were talking about it for months and now they are rolling it out. I will add that I do not have it yet. It’s a really slow rollout. If you have not gotten it yet, just sit tight. The update emphasizes content. This is just the push to be more modern on their website. It needed to happen. It’s the best gift for social media in 2017!

I also talk about the need for businesses to stay neutral. It is the best policy. Unless you can guarantee there is no backlash and you are on the side that wins, it’s a bad idea. If you want to know, Target paid the price for this. The bathroom policy good or bad had a consequence. Their sales went down 20 percent. It was a bad business move.  Find out why down below.

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Wake up to new live features, ads in stories and fake news

live features

Today’s Episode

Facebook announced new live features for brands. Now you can live stream through your brand page on the web. This means brands can do better live video with better equipment. My brand page does not have it yet, but, social media companies do slow rollouts. The good thing for users is there is a potential for better content. That’s what digital marketers are all about! Also, be aware that more live streaming is going to happen. This could make it oversaturated in a matter of years. That means making a plan and calculating what is going to be the best content for your fans.

We now turn to the demise of App.net. I know many of you may not have heard about this, but, it was supposed to be the alternative to Twitter. It was an interesting platform, but, it was too similar. The problem now is new companies copying another platform. Never do that. Be your own platform. Find out more down below.

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Amazon sells big, Facebook has new prompts and Vine is no more

vine

Today’s Episode

Vine is no more. Vine is shutting down soon. This is not a surprise to anyone. The social platform was not supported by Twitter and it focused on live streaming. The audience dwindled and it is shutting down. It will live on as a camera, but, take a backseat to Periscope. It’s a shame to how this all went down, but, six-second videos did not need a standalone platform. This is the best alternative. It is a reminder that everything can die and build your audience on different platforms is a wise decision. There are other platforms to do short video. There is no shortage of that. Facebook did a short update to brand pages. It’s an interesting way to get business to post different content. I wonder if it will be any good. Only time will tell.

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Happy New Year! Today’s Episode is looking for the digital marketing future

digital marketing future

Today’s Episode

Happy new year! Well, 2016 is done and now it’s time to find the digital marketing future! Yes, I will go through some marketing news and give you my predictions of 2017. The marketing industry is going through a transition and it is a needed one. Now is a great time to tell you what I would like to see in 2017. Live and recorded video is going to be more and more popular this year. There is more, but, you have to find out by listening! I do hope everyone had a great New Years Eve! That you look forward to 2017. Let’s all create great content and killer marketing plans.

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Pinterest Showcases and what the Web 3.0 might be

Web 3.0

Today’s Episode

The web is an everything changing environment. We are in 2.0 and now web 3.0 is upon us. It seems to be more about voice search and AMP. This could change, but, we are in an interesting. Yes, everything changes quickly; sometimes more so than we want. I go through why you need to know this and at least look into it. Also, Pinterest launched a new feature called showcase. This allows brands to showcase boards that may not be performing well and products your selling on Pinterest. I like this new feature. I think this could help brands show off their best content. This could bring more engagement to brands if they do it right. If you have not seen it yet, then you don’t have a business page. You should probably get on that.

Anyways, on with the show!

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Is it time to rethink the Brand Voice?

Brand Voice

Today’s Episode

Businesses care about their brand voice. It is the only thing customers know about the brand… usually. This is the way the company conveys its message to the world.  Businesses spend hours on getting it right. However, have we gotten it all wrong? This election shows always being sorry for any perceived outrage may not be the best strategy. Maybe, just maybe, we marketers need to branch out and have a slight offending voice. We all know we cannot please everyone. Businesses do try, but, fail at it all the time. Pleasing everyone is never a great strategy. Losing customers is not either, but, you will lose some customers. I have never seen any business keep all their customers. The reason is, not all of their followers are loyal customers. They may be a one time purchase. It’s important to know that and work to make a brand voice that speaks to your loyal customers.

Find out more down below.

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