Facebook still going strong, GMB updates, Instagram’s new feature and Snapchat gets interesting

Facebook

Controversies are always going to happen. The problem is, most advertisers/marketers do not care if it doesn’t affect the bottom line. They say how terrible it is just to get leverage on a company.

Topics Discussed:

  • Facebook Showdown Custom Audience in Ads
  • Advertisers are not going to leave Facebook
  • Why this is an ethical problem
  • Google My Business Now Has Offers
  • GMB has a business description
  • Adwords Releases New Keyword Planner Tool
  • Instagram Opens up Shopping Tags for more businesses
  • Interesting Research on Instagram hashtags and more
  • SnapChat adds more features to Snap Map

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Twitter Needs Helps, Snapchat and Instagram are in trouble, and Bumble Censors

Twitter

It’s always a sticky situation when companies try to censor their users. It happened with Twitter, Facebook, and YouTube. Now it’s Bumble’s turn. The CEO wants to ultimately censor the net because she somehow has the moral authority to do it. Banning one image does not make the thing go away. Banning an image does not make your community “safe.” I’ll discuss the ridiculous statements and how ignorant it sounds on this episode.

What I Talk About This Week:

  • Twitter Needs Help
  • Bumble Censorship
  • New Feature For Snapchat
  • Snapchat and Instagram get into trouble
  • How Bumble will censor you

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Snapchat Redesign woos, Russian mania and Peter Thiel Says Goodbye to Silicon Valley

Peter Thiel

Redesigns of social media rarely are met with customers happy. Most people hate it, and others do not care. Snapchat has an uphill battle, but, most people will deal with it.

What I Talk About:

  • Snapchat Redesign
  • Why People Hate it
  • Why It’s Not a Big Deal
  • Tech’s Media Obsession with Russia Hacking
  • Why They Need To Stop Talking About It
  • What They Should Talk About Instead
  • Peter Thiel Leaves Silicon Valley
  • Why It Matters

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Facebook mid-roll ads, Instagram adds more pictures, Hootsuite buying

Hootsuite

Today’s Episode

Hootsuite is a popular social media scheduling tool. It recently got into ads with its purchase of AdEspresso recently and now its buying another company. It’s an interesting time for the company. It also looks like Hootsuite and Buffer are going in different direction. Buffer is shaping to be more of a content management tool and Hootsuite is more about the ads and analytics side of the business. The industry is maturing and we will see more and more companies buying other ones. This is the nature of business.

Find out more down below.

Continue reading “Facebook mid-roll ads, Instagram adds more pictures, Hootsuite buying”

Senator live streams, Twitter marches to censorship and Netflix blunder

Netflix Blunder

Today’s Episode

Netflix blunder is nothing new now. This is the same thing every business is doing. Hate a specific group because it is socially acceptable. The best argument is that if you did this to any other group, that would be horrible. However, why is it acceptable to do it to white people? Netflix should be prepared for some loss in subscribers and a hit in their revenue. People will vote with their wallets. Be prepared.

Twitter looks to be marching towards censorship. This is looking more like a full control on what people can say on their network. Funny thing, when they were new, they wanted public discourse. Now, they would rather tell you it’s not good. Find out more down below.

Continue reading “Senator live streams, Twitter marches to censorship and Netflix blunder”

Twitter not in good shape and why you need to look at that data

data

Today’s Episode

Data is air for marketers. It is what we need to run a business. Without knowing what is going on, we are lost. Guessing cannot be a major part of marketing. Even the smartest people can be wrong. Data and analytics are the tools every marketing department needs. However, some marketers do not use it correctly. They see what is doing ok and keep doing the same thing. That’s now what is going to make a company successful. A friendly reminder! Always use data to your best advantage!

Time for the show!

Continue reading “Twitter not in good shape and why you need to look at that data”

The Reason Why Having a Brand Voice is Important

brand voice

Today’s Episode

Brand Voice, it’s an important aspect of marketing any business. However, many companies do not seem to have it. The problem can be many things. The marketing person does not know about it. The business hires an unseasoned marketer. The main reason, the marketers does not make time. Being a marketing professional is difficult. There’s always something going on. The marketers can at times, put out many fires. They are the ones doing the communication for the company. That means internal and external communication, speech writing and more. Hats off to all my wonderful marketers. You are one in a million.

Anyways, on with the show!

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Instagram goes after Snapchat and Pinterest hearts video

video

Today’s Episode

Videos are taking over all the internet. People love to consume it. YouTube was the start of the revolution, but, it has crept into every social network. Pinterest introduced video ads. It’s an important part of the marketing strategy. If you are not trying to make videos, you are missing out on opportunities. However, a big problem with creating a social media strategy is choosing the right social networks. Very few make it past a year. It’s more important to maintain your website. This is your brand home. Make sure you treat it well.

Anyways, on with the show!

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Digital Coffee shares a story about Instagram and Snapchat

story

Today’s Episode

Gather around techies! Let me tell you a story about Instagram. They made a Snapchat clone. The very least copied a feature. It’s called Instagram Stories. Yes, now Instagram has a 24-hour destructible picture. This story does not end. Not to be outdone, Snapchat released geostitchers. The battle is heating up! LinkedIn finally added a video feature. This is not big news because every other social network had a feature. It’s great to see LinkedIn finally jumping into it. I feel like LinkedIn is behind with lots of features. The website is a mess and needs a refresh. They have a piecemeal website. Some of the pages are modern and others are not.

Anyways, on with the show!

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The Story of the Terrible Government and Their Incompetence.

Government

Today’s Episode

Again, the government fails. It has made Android weak and compromised the encryption all for law enforcement. It’s just another example of the government failing to recognize its shortcomings. We also have a potential president not being prosecuted for carelessness. I do not care how high up you are, if you mess with national security, then you should be fined. Instead, she is just told how careless she was. We all knew that. We want justice. I, like many others, have lost all faith in the government. I do not think they know how to govern. Maybe we should give them a dummies guide to governing. At least the FTC is doing something useful. They are investigating Ashley Madison. I do think that site should be investigated. Not for what they do, but, for the practice. Pretending to have women on that site is deceptive.

It’s not a good way to do business. You should never trick people to buy your product. Anyways, let’s start the show!

Continue reading “The Story of the Terrible Government and Their Incompetence.”