Facebook still going strong, GMB updates, Instagram’s new feature and Snapchat gets interesting

Facebook

Controversies are always going to happen. The problem is, most advertisers/marketers do not care if it doesn’t affect the bottom line. They say how terrible it is just to get leverage on a company.

Topics Discussed:

  • Facebook Showdown Custom Audience in Ads
  • Advertisers are not going to leave Facebook
  • Why this is an ethical problem
  • Google My Business Now Has Offers
  • GMB has a business description
  • Adwords Releases New Keyword Planner Tool
  • Instagram Opens up Shopping Tags for more businesses
  • Interesting Research on Instagram hashtags and more
  • SnapChat adds more features to Snap Map

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The Village Idiots are Running Social Media and Other Tech News.

social media

Seriously, Facebook, Twitter, YouTube, can you make one intelligent decision? This year is not your year. Facebook has a massive problem, and people are finally taking notice. I feel like the village idiots finally got the power they always wanted. It’s going to be an interesting show.

Show Topics:

  • Facebook and the terrible mess
  • The reaction to the Facebook mess
  • Twitter’s unclear rules
  • Who is running this business?
  • YouTube is going to piss off people
  • What you should do about it.

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Twitch and equality? Hunt: Showdown, Overwatch and more!

overwatch

I love that gaming gets so much attention. Twitch is a powerhouse in the gaming industry, and they even have grants, but, seriously where’s the equality? I thought that’s what silicon valley is all about? No? Ok, well I discuss this and more!

Listen to Episode Here:

Show Topics:

  • Twitch Grant
    • Why is there no equality in this?
  • Overwatch League Impressions
  • Overwatch new character
  • Hunt: Showdown early access
  • Kingdom Come: Deliverance sells 1 million
  • Plus Impressions

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Google is turning stupid and we will pay for it

Google

Today’s Episode

I’m back! You can Google it! Ha! This is Digital Coffee 2.0. It’s a new day and only once a week. I would love to do daily, but, a full-time job does not make this possible. However, Google is not on my good list. They are close to being hated as bad as Facebook. You all know how bad I hate Facebook. It’s more of a good loathe. This week I am talking about Google doing some bad things. I also talk about the unnecessary hate AMD seems to get. It’s weird. They are making some great hardware lately. Enjoy

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It’s a tech world full of cheap labor and Russian hacking!

Russian hacking

Today’s Episode

Russian hacking. It’s always big news! The media has a fascination with the Russia. I do think it’s time for them to break-up. However, the Department of Justice released a statement claiming Russian involvement with the Yahoo incident. It did hurt Yahoo a lot. They had one of the worst hacks in recent memory and it damaged their brand quite a bit. We shall see if Russia will hand over these people or just not play ball.

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Verizon goes back to unlimited, Facebook and autoplay and PewDiePie against the media

PewDiePie

Today’s Episode

Like him or hate him, PewDiePie is a huge influence on YouTube. It’s funny how the media loves to hate him. They do not understand that he is trolling them and does not care. He has over 50 million subscribers on YouTube. Unless he does something so egregious, you are getting mad over nothing. Find out what I have to say about this in my show.

Also, Verizon brings unlimited data back. This is in response to what T-Mobile doing well. They finally have a response to losing customers to its competitor. I do not think it will be the same as before, but, it is a nice change. People loved unlimited data and that will always be a fact.

More to the show down below.

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Starbucks virtue marketing and why your customers are not monoliths

Starbucks Virtue

Today’s Episode

Starbucks virtue marketing. It’s similar to virtue signaling. Too close from what I’ve seen. This is a way for a company to capitalize on a political controversy for monetary gain. They have done it before and will do it again. The problem with this is the company equates that every customer is a monolith. That is not true. No one agrees with you 100 percent. I do not care how close you are with your friend, there will be disagreements. Starbucks is painting itself into a corner, if they are not careful, their sales could drop.

The reason is my generation. My generation is the best virtue signaling group I have ever seen. It needs to stop. You are not making a change and you are forcing businesses into stupid decisions. Culture is a pendulum. One moment, one idea is popular, then years later, it switches. This is usually because of the next generation coming of age. I hope Starbucks weighs its risks, because this is a bitter fight in American culture, be sure you know what this means.

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Google+ and LinkedIn update and why business should say about politics

LinkedIn update

Today’s Episode

It happened, LinkedIn update is a great step forward in 2017. They unveiled their new web design and it looks great. They were talking about it for months and now they are rolling it out. I will add that I do not have it yet. It’s a really slow rollout. If you have not gotten it yet, just sit tight. The update emphasizes content. This is just the push to be more modern on their website. It needed to happen. It’s the best gift for social media in 2017!

I also talk about the need for businesses to stay neutral. It is the best policy. Unless you can guarantee there is no backlash and you are on the side that wins, it’s a bad idea. If you want to know, Target paid the price for this. The bathroom policy good or bad had a consequence. Their sales went down 20 percent. It was a bad business move.  Find out why down below.

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Vine is dead, Twitter sells Fabric, Evernote updates and more

vine

Today’s Episode

This week we say goodbye to Vine as a social network. It will only live as a camera app now. It’s not surprising given that Twitter did not put enough resources into it after the initial buy. The main culprit was live video. Live video eclipsed Vine as the preferred media for social media companies to invest in. This is Twitter’s way of finding a path to profitability. It has not done that yet. Will you use Vine Camera?

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Wake up to new live features, ads in stories and fake news

live features

Today’s Episode

Facebook announced new live features for brands. Now you can live stream through your brand page on the web. This means brands can do better live video with better equipment. My brand page does not have it yet, but, social media companies do slow rollouts. The good thing for users is there is a potential for better content. That’s what digital marketers are all about! Also, be aware that more live streaming is going to happen. This could make it oversaturated in a matter of years. That means making a plan and calculating what is going to be the best content for your fans.

We now turn to the demise of App.net. I know many of you may not have heard about this, but, it was supposed to be the alternative to Twitter. It was an interesting platform, but, it was too similar. The problem now is new companies copying another platform. Never do that. Be your own platform. Find out more down below.

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