I dig into Vault 7, hate on Instagram and vulnerabilities in tech

Vault 7

Today’s Episode

Vault 7, it sounds like a new vault from Fallout, but, it’s not. The bombshell dropped on Tuesday about what the government is up to. It’s usually no good. It was discovered that the CIA is spying on everyone. They can do some terrible acts too. Time to talk about this and understand that tech has vulnerabilities. All new tech has mistakes. These are usually exploits of vulnerabilities. However, the government should be willing to help companies combat these things. I will talk about why the government is wrong in doing this and more. Enjoy!

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Facebook activity down, Google hurt ads? Plus, political marketing

Google Ads

Today’s Episode

Google ads, they are effective. Even Google has figured out the right formula for their own products. However, Google ads to affect ads. This is going to be an increasing problem the more Google pushes into products. Companies should try to beat their ads. It’s not right given that Google knows their system very well, but, that is the world we live in.

The funny part is seeing Facebook activity going down. This may be what most people were feeling. It has been felt for a while that people do not use Facebook as much as they use to. This is why Facebook has moved into developing countries. They know people use other sites or have canceled their accounts. Find out more down below.

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Pinterest Showcases and what the Web 3.0 might be

Web 3.0

Today’s Episode

The web is an everything changing environment. We are in 2.0 and now web 3.0 is upon us. It seems to be more about voice search and AMP. This could change, but, we are in an interesting. Yes, everything changes quickly; sometimes more so than we want. I go through why you need to know this and at least look into it. Also, Pinterest launched a new feature called showcase. This allows brands to showcase boards that may not be performing well and products your selling on Pinterest. I like this new feature. I think this could help brands show off their best content. This could bring more engagement to brands if they do it right. If you have not seen it yet, then you don’t have a business page. You should probably get on that.

Anyways, on with the show!

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Marketing Blend talks about the best apps to run your business


Today’s Episode

Business has more options than ever before. It’s knowing what tools to use. I gave my short list of tools that I use to stay ahead or at least keep going. I do have a full-time job. If not for the tools I use, I would not be able to do this. Also, I talk about some interesting data about video ads, Pinterest now owns Instapaper. That is one of the best acquisition I’ve seen in a while. It makes the most sense.

Anyways, on with the show!

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Instagram goes after Snapchat and Pinterest hearts video


Today’s Episode

Videos are taking over all the internet. People love to consume it. YouTube was the start of the revolution, but, it has crept into every social network. Pinterest introduced video ads. It’s an important part of the marketing strategy. If you are not trying to make videos, you are missing out on opportunities. However, a big problem with creating a social media strategy is choosing the right social networks. Very few make it past a year. It’s more important to maintain your website. This is your brand home. Make sure you treat it well.

Anyways, on with the show!

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You can make viral videos and why video matters on social media

viral videos

Today’s Episode

Viral videos, they are what every company wants and some, cannot produce. Everyone tries to go viral and sometimes it works, other times it goes nowhere. There are even some instances that it goes horribly wrong. Making great content can be hard. However, there are some markers that you can use to make your content better. Emotional markers of happiness, surprise, etc. can help make your content stand out. Next time you’re making content be sure to put some emotion in it.

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Pinterest buys Fleksy and Why you should care about Local Search.


Today’s Episode

Do you ever feel like marketing is becoming a daily event of catching up with new features, rules or programs coming out? I know I sometimes feel like that. The good news is, there are places like this to help. I also found businesses like Buffer and Hootsuite to be great resources too! It’s great to see Youtube creating apps for small businesses. This allows them to create their own videos or ask for help. Sometimes, SMBs do not have the time or energy to put in videos. Even though it is the most popular media consumed on the internet, it does take a lot of time. However, businesses should be figuring out how to do it well. There are so many apps out, you have options.

Anyways, let’s get the show start!

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Google i/o starts today and a new Facebook study

free tools

Today’s Episode

Google io is here! The best part of it was the announcement of Firebase 2.0. It is shaping up to be a great tool. There are a few great tidbits. One, there is an analytics tool optimized for mobile. Two, it can be used for iOS and Android and it’s free! The demo’s today show how powerful it can be. Dynamic links will help developers get people to download their apps with fewer clicks. They can also track who’s clicking on them too. Messaging users are simple as well. Firebase allows developers to target their customers and hopefully convert mover with some timely messages. Firebase should help developers and marketers find better ways of getting those eyeballs. Let’s see if Android developers respond. On another note, I do like the change Pinterest has made to measuring the reach of pins. Instead of only counting what has been liked, repinned or saved from the source. It also counts other’s that have done the same through other accounts. Things are looking interesting in 2016. Now, on with the show!

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LinkedIn tries to be cool, podcasts have landed on Google Play Music


Today’s Episode

It’s already been an interesting week in tech. We have LinkedIn‘s new app, EFF going after the government, EU fighting with Google and its only Tuesday! I think it’s great to see LinkedIn courting young adults. They really need to figure out a way to convert them over. I know when I was in college, LinkedIn was not a priority. Facebook (because it was still cool) was the priority. Evert college student was on it. Today there are even more choices than I had. I do think LinkedIn can find other ways of courting the younger generation, but this is a good first step. I really hope they push into video and live streaming. I believe they need to find a way to do this if they still want to be relevant. I have said it before, buying Blab is not a bad route to take. Blab has a nice community and it’s geared towards being more professional than the rest. Find out what other tech news I talk about below!

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Algorithmic feeds are here! Do you like it?

On Today’s Show:

Today on Marketing Blend I talk about the algorithmic feeds. Yes, they are taking the social media world by storm. It’s as big, loud, thunderous feed, full of things you may “like.” The free gravy organic reach train is coming to an end. Facebook started the trend and now Twitter and Instagram have followed. They claim it’s for the user, but, the purpose it for more money from ad revenue. Facebook is profitable because of this tactic and Instagram has followed. It has not gone smoothly, though. There are people unhappy with this move. The great thing about social media was discovery. People went to these sites/apps to find interesting content. Now these companies are taking that away. This is in favor for making more money. This does put pressure on small businesses. These spaces are going towards the big brands that can afford big budgets. This means that small businesses need to be sure they are creating quality content that people want to share. It is also a great way to try some creative/risky strategies. 2016 is turning out to be an interesting year.

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