Chatbots, they are going to take over social media. They are the new customer service automation. Instead of calling a machine, the customer, is going to chat with a machine. It’s the natural evolution of automation. Where be canned response should be organic language. They are not yet, but, they will get there eventually. Businesses are scrambling to make the next great hit on social media. Customers and users should except to see more of these. Some will be great, others, not so much. Facebook and Instagram now hearts ads. They have announced plans to use more retargeting ads. This may seem like a win for marketers, but, more people are turning towards adblockers. It is no surprise people are doing this either. We are bombarded by ads. It gets to be too much and people are turning to programs to turn them off. Most ads are not good. Most are annoying and most people would rather skip them. However, this is how a business survives. The problem is, advertising has not changed very much. As technology has advanced, the way we advertise has remained the same. Snapchat is the only social network I know of that is doing something different. Now it’s to see what other topics I will discuss today.
Continue reading “Instagram goes black and white and more marketing news”
Subscribe: Apple Podcasts | Android | Email | Google Podcasts | Stitcher | TuneIn | | More