Using Foursquare for Your Brand


If you missed the news, Foursquare just did a major redesign of their app. From a design standpoint, it is slick, and appealing to the eye. Foursquare is betting big on discovery. Foursquare is pivoting itself away from checking-in and focusing on finding various different establishments. This could be a great thing for Foursquare and brands if they can convince their loyal followers to continue to use it. Since the launch of Swarm, many users have been frustrated by their decision to split their apps up. It was not received well, and the tech news sites have been wondering if Foursquare is relevant anymore.

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