It’s time to talk about your e-newsletter. Yes, I know, you’ve got it under control. The thing is, you may not. I talk about what it takes to start one and maintain it. There are few key points to doing an e-newsletter. I would start with a great name. The most important part of this process is if it fits with your brand. My e-newsletter, Digital Brewer, fits well within my brand. It combines tech and coffee. It is the perfect fit. Plus, I can call all my subscribers digital brewers. I do believe starting with a great name is the best step forward. This will help create or maintain that brand personality and build a community around it. Want to know more? Listen to this episode. I also talk about other marketing news.