The Starbucks Effect on Tech


This seems like an odd title, and you’re right. What the hell does Starbucks have with tech? Besides social media, apps. or emojis – nothing. It’s more of an idea that sprouted forth from my caffeinated mind. People generally buy things based on convenience. Even though there could be better products out there, many people believe Starbucks is good coffee.

This is going to hurt, Starbucks is terrible coffee. You’re probably in two camps after that sentence. One, you’re questioning if I’m right; or, you’re nodding in agreement because you know it’s true. The Starbucks effect is in tech too. Most people are tech illiterate. In a world extremely reliant on tech, people do not know how these machines function. Now that I have established an interesting premise for the Google rankings, let’s move the meat of this article.

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