Marketing Blend AMPed your Reaction and Personal Branding. Yes, today I talk about your personal brand. That means I dive into the Yelp open letter. It was an interesting turn of events. It was also a good lesson on cost-benefit analysis and personal branding. Many people supported her and it was picked up by many media organizations. The unfortunate turn of events was that she was fired from her job. She seemed shocked and blindsided, but, why didn’t she see it coming. If you criticize a company online, there are going to be consequences for that. It’s important to think about what you are posting, and if you should post it.