Instagram changed it’s relationship status and it means business

Instagram

Today’s Episode

Today’s Instagram is finally getting their business together… er releasing business pages for its platform. Instagram business was unveiled yesterday and most brands are going to love it. It’s a long time coming and should help brands understand how their content is doing. The only problem is this signals the end of organic reach for Instagram. We are going to see a shift to Facebook telling you what you want to see. This is mostly because they want businesses to pay. It has worked very well for Facebook, so why not do the same to Instagram. The problem they could run into is the community. Most people went to Instagram because what Facebook was doing. Now, they will have to deal with it, or move on. We are also in an interesting time for businesses doing business on the internet. Facebook wants websites to be dead. They want everything to be through Facebook. The problem is businesses have no say on the changes to Facebook. They have to deal with it. Business websites are going nowhere and Facebook needs to get that.

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Creating content is hard, that’s why I talk about it today!

Creating content

Today’s Episode

Creating content can be tough. It is, to me, like chasing the sun. We are always trying to find/create the best content to get noticed. However, everyone is doing that. That is tons of competition and how does a small business do it well? I think it all starts with knowing your brand. This is cliche, but important. You, the owner, are the expert on the brand. You know it like no one else. Now, how can you convey that to your audience or future customers? This strategy comes in handy. I would sit down and write three characteristics of your brand. This is the best way to figure out your brand. Then, craft your personality based on that. After all, that is done, create a few samples to show to people. Find out which one best hits your audience. Create about three templates. Once you have a feel for it, figure out your hashtag. Be sure no one is using it. Then create a social media calendar. Then, test and keep on testing. Find out more below!

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