The Reason Why Having a Brand Voice is Important

brand voice

Today’s Episode

Brand Voice, it’s an important aspect of marketing any business. However, many companies do not seem to have it. The problem can be many things. The marketing person does not know about it. The business hires an unseasoned marketer. The main reason, the marketers does not make time. Being a marketing professional is difficult. There’s always something going on. The marketers can at times, put out many fires. They are the ones doing the communication for the company. That means internal and external communication, speech writing and more. Hats off to all my wonderful marketers. You are one in a million.

Anyways, on with the show!

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Creating content is hard, that’s why I talk about it today!

Creating content

Today’s Episode

Creating content can be tough. It is, to me, like chasing the sun. We are always trying to find/create the best content to get noticed. However, everyone is doing that. That is tons of competition and how does a small business do it well? I think it all starts with knowing your brand. This is cliche, but important. You, the owner, are the expert on the brand. You know it like no one else. Now, how can you convey that to your audience or future customers? This strategy comes in handy. I would sit down and write three characteristics of your brand. This is the best way to figure out your brand. Then, craft your personality based on that. After all, that is done, create a few samples to show to people. Find out which one best hits your audience. Create about three templates. Once you have a feel for it, figure out your hashtag. Be sure no one is using it. Then create a social media calendar. Then, test and keep on testing. Find out more below!

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