Marketing Blend tackles the wild world of live streaming. Yes, live streaming is everywhere. Most, if not all the big social media companies are trying to get into this new space. Twitter has Periscope, Facebook has Facebook Live, Google has Google Hangouts On Air, Blab, and Meerkat. Even though Meerkat is not as popular anymore, it’s still good to note it here. Business should take note and decide which platform would be best for the social media strategy. Business should not try to be on every single one. Pick the one that would give the best value for your long-term marketing strategies. Also, try to research them too. Listen to some popular personalities on each channel.