Starbucks virtue marketing and why your customers are not monoliths

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Today’s Episode
Starbucks virtue marketing. It’s similar to virtue signaling. Too close from what I’ve seen. This is a way for a company to capitalize on a political controversy for monetary gain. They have done it before and will do it again. The problem with this is the company equates that every customer is a monolith. That is not true. No one agrees with you 100 percent. I do not care how close you are with your friend, there will be disagreements. Starbucks is painting itself into a corner, if they are not careful, their sales could drop.

The reason is my generation. My generation is the best virtue signaling group I have ever seen. It needs to stop. You are not making a change and you are forcing businesses into stupid decisions. Culture is a pendulum. One moment, one idea is popular, then years later, it switches. This is usually because of the next generation coming of age. I hope Starbucks weighs its risks, because this is a bitter fight in American culture, be sure you know what this means.

Show Timeline:
Study finds Amazon is the most trusted SMB
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Uber gets backlash because of doing business
Facebook now ranks video by completion
Try content repurposing
New Messenger ads make them unavoidable. Don’t make them suck
Organic Content and Social Media Success
Twitter now has an Explorer Tab
OkCupid and bias data
Why brands still need to be neutral
Your customers are not monoliths
Starbucks virtue marketing
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This is Clickbait
Highlights from the Show:
Customers are not monoliths and your service is used by people of different thoughts.

OkCupid may have a problem if it keeps doing this.

Virtue marketing. It’s like virtue signaling for businesses.

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