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Putting the Social in Social Media with Neal Schaffer

Brett Deister March 25, 2020

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In This Episode…

Hey everyone. We hope that everyone is staying safe through these tough times. This week we are doing an extra-long podcast for those looking to learn from our guest Neal Schaffer! This week we talk about social media, content, social media management tools, influencers, data caps, and more! Enjoy!

Time Stamps

●      [00:52] Are you a coffee or tea drinker?                   

●      [01:31] What’s your favorite social media right now?                    

●      [03:58] What do you think the state of social media is in right now?                       

●      [08:38] LinkedIn has a great organic reach, what do you think of LinkedIn’s organic reach?         

●      [10:17] With COVID-19, do you think PR pro will have to find a way to pivot to only digital initiatives?

●      [12:26] What does influencer marketing look like in 2020?

●      [16:11] Talking about working in the gaming industry and influencers

●      [17:34] Talking about a new way of doing influencer marketing

●      [19:40] What are the best social media management tools out there?

●      [22:03] For those PR pros wanting to make graphics, do you think Canva is the best software for them?

●      [24:12] What do you expect to see from social media companies in 2020?

●      [27:23] Do you think social networks are going more niche?

●      [28:56] Do you think the legacy social media companies have hurt the industry from their previous missteps?

●      [32:17] What do you think are some common mistakes companies make when using social media?

●      [34:12] Most businesses are leery of new social networks

●      [36:41] What hurdles and challenges are PR pros going to face this year?

●      [38:14] Do you think colleges are equipped to keep up with the changes in digital marketing?

●      [41:59] Do you think live streaming will be the next “hype” content?

●      [44:14] Do you think businesses will look to create podcasts as another avenue for content?

●      [50:12] If you could create a social network, what would you create?           

●      [51:27] Final thoughts

People and Companies, We Mentioned in the Show

●      Buy his book The Age of Influence – The Power of Influencers to Elevate Your Brand

●      Neal Schaffer was our guest today.

Episode Length: 53:04

Thanks so much for tuning in. Join us again next week for another episode!

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Thanks for listening!

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Brett Deister

PR/Marketing Pro, writer, live stream gamer, the host of Digital Coffee Podcast.

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