Chatbots, they are going to take over social media. They are the new customer service automation. Instead of calling a machine, the customer, is going to chat with a machine. It’s the natural evolution of automation. Where be canned response should be organic language. They are not yet, but, they will get there eventually. Businesses are scrambling to make the next great hit on social media. Customers and users should except to see more of these. Some will be great, others, not so much. Facebook and Instagram now hearts ads. They have announced plans to use more retargeting ads. This may seem like a win for marketers, but, more people are turning towards adblockers. It is no surprise people are doing this either. We are bombarded by ads. It gets to be too much and people are turning to programs to turn them off. Most ads are not good. Most are annoying and most people would rather skip them. However, this is how a business survives. The problem is, advertising has not changed very much. As technology has advanced, the way we advertise has remained the same. Snapchat is the only social network I know of that is doing something different. Now it’s to see what other topics I will discuss today.
Marketing News I Discuss:
- Periscope new updates and why you should be on it
- Yoast SEO has a vulnerability and you need to update now
- Adobe ups it’s Martech game
- Instagram is going to be doing retargeting ads
- Why retargeting ads may not be the future
- Instagram’s new icon design and redesign
- LinkedIn is looking to do their own Instant Article
- The chatbots are taking over
- and more!
Programs/Tools to try:
- Boost the News
- Event Calendar App
Do you like the Instagram redesign? Do you think chatbots are the next big thing?
[epq-quote align=”align-center”]Marketers have failed to advertise well, that’s why more people are turning to adblockers.[/epq-quote]
[epq-quote align=”align-center”]Instagram got a slight redesign. The black and white colors are supposed to bring the focus on the content.[/epq-quote]
[epq-quote align=”align-center”]Chatbots are great, but they are still spammy. We need to do better.[/epq-quote]