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How Data is Changing the PR Industry with Western Digital’s Steve Shattuck

Brett Deister March 4, 2020

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In This Episode…

This week we sit down with Steve Shattuck, Senior Director, PR, and Communications at Western Digital. We discuss why it’s important to talk and listen to your customers in creating the right products for them. Also, pivoting when the market gets bumpy, generate the right leads, how to send the right message about your products, influencer marketing and more! Enjoy!

Time Stamps

●      [01:08] Q1: Are you a coffee or tea drinker?           

●      [01:34] Q2: Give a brief description of what Western Digital is all about?

●      [02:54] Q3: How does your team navigate acquisitions from a communication perspective?                   

●      [05:45] Q4: How does SanDisk figure out the right products for their customers? 

●      [06:45] Q5: How does Western Digital communicate and pivot with their audience?        

●      [08:00] Q6: Do you think SanDisk will push more into the drone industry?

●      [08:50] Q7: How do you message that Western Digital is the leading company in the data industry?

●      [11:30] Q8: How do you focus your messaging on the core audience?

●      [13:30] Q9: How do you go about getting leads for B2B customers?

●      [15:25] Q10: What are the strengthens and weaknesses going from agency to in-house?

●      [16:48] Q11: Does Western Digital have different tier influencers?

●      [18:13] Q12: What platforms have you seen the most success for influencers marketing?

●      [19:02] Q13: What does the future of communication look like for Western Digital in 2020

●      [20:45] Q14: What are some strategies for content in 2020?

●      [22:03] Q15: What do you find the best social networks for customer excellence?

●      [23:18] Q16: What are the key strategies for Western Digital in 2020?

●      [25:03] Q17: Any favorite tools to decipher the data?

●      [25:50] Q18: Fun Question: Will SATA ever die?

●      [26:54] Q19: Fun Question: Will we see more articles that PC is “dying” again?

●      [27:42] Q20: What is some advice getting into the storage and communication industry?

●      [30:05] Q21: Final Thoughts?

People and Companies, We Mentioned in the Show

●      Learn more about Western Digital

●      Steve Shattuck was our guest today.

Episode Length: 31:01

Thanks so much for tuning in. Join us again next week for another episode!

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Brett Deister

PR/Marketing Pro, writer, live stream gamer, the host of Digital Coffee Podcast.

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