Digital Coffee

Facebook changes ethnic affinities and Learning from GrubHub mistake

Brett Deister November 12, 2016

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Today’s Episode
Oh, GrubHub. This is not your week. The CEO needs better training from his PR team. This will be one of the worst blunders the company has done. I know you may not like political ideologies, but, having people not agree with you is a good thing. He should have seen this as a strength and not made it look like his employees that voted for Trump should quit. This should be a lesson for everyone. There is some backlash from his email. No one is immune to this. Anyways, Periscope is making some interesting moves. I like where they are going. They are not competing well against Facebook Live. I hope Twitter is getting focused on what it does best. We shall see if this all pays off.

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    Facebook changes ethnic affinities and Learning from GrubHub mistake
    Brett Deister

Marketing News Decoded:
Facebook changes its racial-ad targeting
Facebook makes changes to its audience network
Messenger will now have ads
A new survey shows Prime Members love Amazon
Instagram adds new features to Stories
Instagram is testing shoppable pictures
Instagram is testing its live video
Snapchat takes Instagram’s rewind feature
Pinterest adds more to its marketing program
Bing introduces app installs
Google is cracking down on bad websites
Periscope adds Superfans, Groups and more
Why you should remain neutral in an election
Facebook has an algorithm problem.
Apps/Programs to Try:
Tweetable Quotes:
We always talk about diversity. What about the diversity of thought?

I pity GrubHub’s PR team

Periscope’s new features should help with the follower base. Twitter needs to double down on what it does best

Let’s be honest, we have different tastes.

Outro music from http://www.bensound.com/royalty-free-music/track/sci-

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Brett Deister

PR/Marketing Pro, writer, live stream gamer, the host of Digital Coffee Podcast.

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