Pinterest Showcases and what the Web 3.0 might be

Web 3.0

Today’s Episode

The web is an everything changing environment. We are in 2.0 and now web 3.0 is upon us. It seems to be more about voice search and AMP. This could change, but, we are in an interesting. Yes, everything changes quickly; sometimes more so than we want. I go through why you need to know this and at least look into it. Also, Pinterest launched a new feature called showcase. This allows brands to showcase boards that may not be performing well and products your selling on Pinterest. I like this new feature. I think this could help brands show off their best content. This could bring more engagement to brands if they do it right. If you have not seen it yet, then you don’t have a business page. You should probably get on that.

Anyways, on with the show!

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Is it time to rethink the Brand Voice?

Brand Voice

Today’s Episode

Businesses care about their brand voice. It is the only thing customers know about the brand… usually. This is the way the company conveys its message to the world.  Businesses spend hours on getting it right. However, have we gotten it all wrong? This election shows always being sorry for any perceived outrage may not be the best strategy. Maybe, just maybe, we marketers need to branch out and have a slight offending voice. We all know we cannot please everyone. Businesses do try, but, fail at it all the time. Pleasing everyone is never a great strategy. Losing customers is not either, but, you will lose some customers. I have never seen any business keep all their customers. The reason is, not all of their followers are loyal customers. They may be a one time purchase. It’s important to know that and work to make a brand voice that speaks to your loyal customers.

Find out more down below.

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Facebook changes ethnic affinities and Learning from GrubHub’s mistake

GrubHub

Today’s Episode

Oh, GrubHub. This is not your week. The CEO needs better training from his PR team. This will be one of the worst blunders the company has done. I know you may not like political ideologies, but, having people not agree with you is a good thing.  He should have seen this as a strength and not made it look like his employees that voted for Trump should quit. This should be a lesson for everyone. There is some backlash from his email. No one is immune to this. Anyways, Periscope is making some interesting moves. I like where they are going. They have not been competing well against Facebook Live. I hope Twitter is getting focused on what it does best. We shall see if this all pays off.

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The Reason Why You Should Have A Diverse Social Media Plan

Social Media Plan

Today’s Episode

Social media plans are important for any business, brand, or personality.  It’s good to have a goal or plan for your business. Social media companies are fickle and they change all the time. It’s a good strategy to be on more than one social network. However, not being on every social network. The biggest reason for this is any of these sites can shut down. They can  pivot and do something different. There is no guarantee that the platform will not change or be there for a long time. It is unknowable. However, the site you can control is your own website. This is your best asset and something you need. Your website is the place you call home. Treat your home well.

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Live-Streaming is big and how to handle a bad boss

Live Streaming

Today’s Episode

Live Streaming is showing great potential for businesses. It’s also scaring the TV news media. The Presidential Debates showed an increased interest watching these debates live and online.  The rise of live streaming was quick. In a few years, we saw several companies pushing into this new form of media. We will soon see the leaders. Marketers, it’s important to find out which platform is the best fit for your brand and company. There’s also new data on location-based data. This has some interesting insight into where you should advertise. What companies you should partner with and more! It shows off how important this will be in the near future.  Also, Facebook has released new CTA buttons. This is just in time for the holidays. It’s time to experiment with these buttons. Find out which ones works best for your business. I’ll be testing out, “Shop Now.” I am selling some great products on my store. Find out more below.

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Why Your Content Matters More Than Your Words

content matters

Today’s Episode

In marketing, content matters. It’s important. It matters how you treat potential candidates. In the long run, they could be your future customers. That’s if you treat them well. If you don’t, they will never and tell their friends not to go there. It’s important that your content is consistent with your words. HR people please stop writing words without looking at what you are saying. However, Google is updating their platforms. They are making sure every program/platform is material design. This is not a bad policy. It’s going to make it look better and make analytics better to read.

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Google ups its Analytics Game and Facebook lies about it

Google

Today’s Episode

Google has released a lot of new features for its analytics software. Prior to this, you could only use the optimizer, data source on the 360 program. Now, they have released beta versions that will help SMBs understand their customers more. This is a great time to learn more about those products. Facebook is a mystery to me. There metric was flawed, but, they did not want to report that.  They decided to release a work social network for some reason. Facebook makes not sense.

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Tweets are longer except in Ads and Pinterest makes promoted pins easier

ads

Today’s Episode

Ads, they are a valuable tool This is what will drive sales for businesses. Social networks have their ad programs. They are mostly good if you have a great marketer doing some great ads. We are at an interesting time. The better campaign you have, the more likes, the revenue you could get. The problem is the blockers people are using. Each year people install these programs. Marketers and advertisers are not doing their jobs. We can do better. However, Google launched Allo. This messaging app is interesting. The question is, will it capture a chunk of the market?

Next, I look at the tools that support Twitter “longer tweets.” This has finally been released. Many people are happy. Learn more below!

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Twitter get longer tweets and tips on writing a crisis plan!

crisis

Today’s Episode

Nobody ever wants to be in a crisis, but, many businesses find themselves in one. The honest truth, your company is going to be in one. That’s unfortunate, but, there are ways to be prepared. The best way is to have a crisis plan. This will give you the best way to deal with a crisis. A well thought out and researched crisis plan can be the best gift any marketers or PR practitioner can do. On this episode, I go through the basic of a crisis plan. I also talk about how to do a rebranding right. There are many companies that do this. Some do it well, others, need work. Do not be the latter. It’s important to do a rebranding your customers can get on board with.

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Twitter not in good shape and why you need to look at that data

data

Today’s Episode

Data is air for marketers. It is what we need to run a business. Without knowing what is going on, we are lost. Guessing cannot be a major part of marketing. Even the smartest people can be wrong. Data and analytics are the tools every marketing department needs. However, some marketers do not use it correctly. They see what is doing ok and keep doing the same thing. That’s now what is going to make a company successful. A friendly reminder! Always use data to your best advantage!

Time for the show!

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