Businesses care about their brand voice. It is the only thing customers know about the brand… usually. This is the way the company conveys its message to the world. Businesses spend hours on getting it right. However, have we gotten it all wrong? This election shows always being sorry for any perceived outrage may not be the best strategy. Maybe, just maybe, we marketers need to branch out and have a slight offending voice. We all know we cannot please everyone. Businesses do try, but, fail at it all the time. Pleasing everyone is never a great strategy. Losing customers is not either, but, you will lose some customers. I have never seen any business keep all their customers. The reason is, not all of their followers are loyal customers. They may be a one time purchase. It’s important to know that and work to make a brand voice that speaks to your loyal customers.
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