Google ups its Analytics Game and Facebook lies about it

Google

Today’s Episode

Google has released a lot of new features for its analytics software. Prior to this, you could only use the optimizer, data source on the 360 program. Now, they have released beta versions that will help SMBs understand their customers more. This is a great time to learn more about those products. Facebook is a mystery to me. There metric was flawed, but, they did not want to report that.  They decided to release a work social network for some reason. Facebook makes not sense.

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Who’s going to buy Twitter? Why Snapchat Spectacles could be a hit.

Snapchat Spectacles

Today’s Episode

Snapchat Spectacles, that was not that big of a shock. It was an interesting move for Snapchat. This could help them boost their user base or turn into another Google Glass. There will be an issue with privacy and people not knowing if you are recording. I do not like the design of the glasses and think that might turn off some people. There is some innovation here and that should be noted. However, this is still an unknown. It should be interesting to see!

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Gamer’s Cafe gets the low-down on Star Citizen

star citizen

Today’s Episode

A promising game, Star Citizen seems to be in trouble. I love space sim games, but, this game may never see the light of day. A new report showcases the damaging saga of Star Citizen. There were lots of people that supported this game, but, Chris Roberts seems to have bitten off more than he could handle. I hope this game comes out. I hope it’s great. This game may turn out to be another No Man’s Sky. Only time will tell. Gamer’s should be excited because the holiday season is almost here. October is the official start of the gaming holiday season. Game on!

On with the show!

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Tweets are longer except in Ads and Pinterest makes promoted pins easier

ads

Today’s Episode

Ads, they are a valuable tool This is what will drive sales for businesses. Social networks have their ad programs. They are mostly good if you have a great marketer doing some great ads. We are at an interesting time. The better campaign you have, the more likes, the revenue you could get. The problem is the blockers people are using. Each year people install these programs. Marketers and advertisers are not doing their jobs. We can do better. However, Google launched Allo. This messaging app is interesting. The question is, will it capture a chunk of the market?

Next, I look at the tools that support Twitter “longer tweets.” This has finally been released. Many people are happy. Learn more below!

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Leaked Pixel photos, Twitter releases longer tweets and GoPro’s new product!

longer tweets

Today’s Episode

Twitter has finally released its “longer tweets.” That’s right, the media in your tweets will not account against your character count. This is a long time coming. They should have released this years ago. However, at least we get it now. Better late than never! There are some rules to it, but, for the most part, media does not count against it. I am amazed at how long it took them to figure this out. Everyone that uses Twitter always hated that feature. It makes Twitter a little more useful. No longer the anger fist of losing some characters to media. Let’s rejoice and tweet some more!

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Battlefield 1 biggest beta ever and old gamers hate competing

gamers

Today’s Episode

Gamers are an interesting breed. We crave excitement and a challenge, but, not all the time. It gets worse as time goes on. The older we get, the more we do not want to compete. Games are fun and sometimes you just want to have fun. Not compete, not have to deal with people. That’s why single player is still a viable avenue for developers to do. It’s a big surprise that the older you get, the less you want to compete. People change, you have more responsibilities and competing is not fun. It’s great that single player games are still around. There will always be a market for it.

Time for the show!

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Twitter get longer tweets and tips on writing a crisis plan!

crisis

Today’s Episode

Nobody ever wants to be in a crisis, but, many businesses find themselves in one. The honest truth, your company is going to be in one. That’s unfortunate, but, there are ways to be prepared. The best way is to have a crisis plan. This will give you the best way to deal with a crisis. A well thought out and researched crisis plan can be the best gift any marketers or PR practitioner can do. On this episode, I go through the basic of a crisis plan. I also talk about how to do a rebranding right. There are many companies that do this. Some do it well, others, need work. Do not be the latter. It’s important to do a rebranding your customers can get on board with.

Anyways, scroll down to listen to the show!

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Talking about the demise of the Samsung Galaxy Note 7

Samsung Galaxy Note

Today’s Episode

The Samsung Galaxy Note 7 is not having a good year. It was released to a lot of praise, but, that quickly turned into exploding phones. Now government agencies are telling to not to use this phone. I was thinking of buying one, but, not anymore. I like to have my phone not set fire to my place. Samsung needs to can get this crisis taken care of. It has hurt it’s brand big time. Just like Twitter, this is not their year. Twitter is trying to find that sweet spot for growth. Lately, it is testing tools and notification to get people to say on Twitter. It needs to find that cool factor again. I do not think it’s there yet, but, it can get it’s mojo back.

Anyways, time to listen to the show!

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Hail To The King, Baby. Duke is Back!

duke

Today’s Episode

Duke Nukem is back. I mean, the glory days of Duke Nukem 3D. Those were the days. FPS were new and exciting. There were many developers trying new things. It was a great time in gaming. Most FPS have a formula now. You do not have to look further than Call of Duty. That franchise has a systematic formula. It’s good to see an old friend back. Hail to the King, Baby!

Now, time for the show!

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Twitter not in good shape and why you need to look at that data

data

Today’s Episode

Data is air for marketers. It is what we need to run a business. Without knowing what is going on, we are lost. Guessing cannot be a major part of marketing. Even the smartest people can be wrong. Data and analytics are the tools every marketing department needs. However, some marketers do not use it correctly. They see what is doing ok and keep doing the same thing. That’s now what is going to make a company successful. A friendly reminder! Always use data to your best advantage!

Time for the show!

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